This workshop discusses the impact of globalization and regionalization strategies on food companies’ value added. What is the impact of the entry into new geographical markets on companies viability, value added and profitability? How does the demand for regional prod-ucts develop and what is the role of regional products in delivering value for money for the modern consumer? What is the role in this respect of product innovations in food and non-food applications? In the discussion, the strategies and roles of both large sized and small and medium sized enterprises will be addressed.

Speakers: 
Siem Korver      VION, Netherlands
Fons Schmid     Ahold, Netherlands